About

Founded in 2023 by Kamal Sharif, Firahs began as a vision for elevated Christian streetwear. After searching for a name that truly captured his vision, Kamal discovered inspiration right in front of him. By reversing his last name, Firahs was born—a name that embodies the elegance, luxury, and distinctiveness he wanted the brand to represent. Today, Firahs stands as a bold testament to doing things differently.

With our 2026 relaunch, Firahs is evolving. Founder Kamal Sharif recognized a troubling trend in modern streetwear: an abundance of negative imagery targeted directly at the youth. To counter this, Firahs is shifting from its roots to become a champion for universal positivity. We are head-on combating negative media by embedding uplifting messages into premium apparel. Our goal is to inspire, empower, and unite people across all generations and walks of life.